Lawyers rightfully pride themselves on knowing the facts, understanding the value of applying their keen analytical skills to assess that information, and using their sound reasoning skills to pull things together to influence the ultimate result. This is a highly logical approach that typically serves them, and clients, quite well.

It thus is not a surprise that many lawyers follow this pattern in areas of their professional lives that are distinct from the actual practice of law. As an example, consider the prototypical business development pitch. As a former general counsel, I sat through many such presentations. In most cases, firms were very matter-of-fact in laying out who they are, what they had accomplished, and why they should be hired.

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