For all of us, communications aren’t what they used to be only 10 years ago: when spoken words could leave no trace and it was hard to prove what was said behind closed doors. As some Congress members and CEOs are still learning in this brave, new, transparent world: Any communication could be "on the record," online stories never die and nearly everyone is packing a smartphone that can record and broadcast with a touch of the screen.
In the recent election campaign, President Obama and former Massachusetts Governor Mitt Romney gave the media a myriad of messages, some scripted and some unscripted, some quite successful and others with quite unintended effects. From the campaign, what lessons can attorneys glean for better messaging to the press and to clients and prospects?
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