As consumers increasingly look to buy sustainable products and services, environmental claims made by companies are under greater scrutiny by consumers and regulators. Lawsuits alleging greenwashing are on the rise, targeting companies emphasizing environmentally conscious business practices and promoting environmental benefits of goods or services. Below is an overview of forthcoming greenwashing guidance, decisions and current trends.

New Guidance and Rules Expected in 2024

The Federal Trade Commission (FTC) and Securities Exchange Commission (SEC) are both expected to finalize key regulatory packages related to greenwashing in 2024.