Long-Term Value: GC Saves Money By Taking on Medicare
Richard Cheng, general counsel of Senior Care Centers, says his new colleagues were perplexed when the company hired him last year. It’s rare for long-term health-care companies to have in-house counsel, he explains — an irony since the industry is heavily regulated.

Missed Opportunities in SEO, Social Media
A recent survey conducted by Vizibility Inc. and LexisNexis reveals that outside counsel may not be taking full advantage of available social media tools. And these missed opportunities aren’t just affecting the firms — potential law department partners may also be paying the price.

10 Lessons from 30 Years in the Law
Michael P. Maslanka celebrated his 30th anniversary as a lawyer in 2011. He offers 10 insights he has learned over the years.

In-House Counsel Are Reading Outside Firms’ Blogs
The public relations firm Greentarget LLC released a survey in 2010 regarding the use of social media by in-house counsel that has shaped strategy of law firms across the United States. In late January, the firm released its New Media Engagement Survey findings for 2011. The results were somewhat surprising.

Early Due Diligence in Producing-Property Acquisitions
The boom is in full swing throughout the shale plays, with businesses buying and selling producing properties at a frantic pace, writes Charles R. Peissel. This environment places an increasing burden on in-house counsel to close their companies’ deals in short order.

Smart Drafting Helps Avoid Fraudulent-Inducement Claims
Energy-related contracts are frequently price sensitive, writes Rick Strange. A good deal for both sides when oil is $90 a barrel becomes a windfall for one and a disaster for the other when oil prices move significantly in either direction.

Plan Now to Manage Fracturing Risk
Opponents of hydrocarbon development have been doing a good job of linking hydraulic fracturing to every alleged environmental problem in oil and gas production areas, as well as questioning the extent of shale reserves, write Frank Perrone, Roger Patrick and Andrew J. Stanger.

Extending a Lease After the Primary Term Ends
This year marks the end of the three-year primary terms of many oil and gas leases acquired when the Eagle Ford Shale oil and gas play blossomed in South Central Texas, write Jon R. Ray and Matthew L. Crowell.