Better-for-you products in the consumer-packaged goods industry are on the rise, and venture investment and mergers and acquisitions can play crucial roles in the growth and success of these companies. Venture funding and strategic acquisitions provide the necessary capital, expertise and market access to accelerate growth and expand the reach of these emerging companies.

CPG products are typically purchased and consumed daily by individuals, and are not just food and beverages but also personal care items, cleaning products and household goods. As an industry, CPG is highly competitive, with companies constantly vying for consumer attention and loyalty while continuously seeking to expand to stay ahead of their competition.