In the U.S. Supreme Court’s ruling in Iancu v. Brunetti, Justice Sonia Sotomayor’s dissent cautioned that the decision is likely to pave a path to a “coming rush to register [vulgar, profane, or obscene] trademarks.” The reasoning stems from the majority finding that a portion of 15 U.S.C. §1052—which had previously prohibited the registering of “immoral” or “scandalous” trademarks—is unconstitutional.

Practically speaking, however, this will likely not be the case.

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