I spent the past weekend in Santa Cruz, California visiting my son at college, and—like many travelers—looked at online reviews before booking a hotel.

Of course, I take the reviews with a grain of salt—the hotel I picked, for example, was panned by a person who complained about the restaurant, writing that “when I ordered my food stating I wanted no meat because I am vegan [the waiter] made fun of me saying that’s sad.”

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