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The FTC sent letters to companies and celebrities reminding them of their obligation to disclose the business relationships behind product promotions on social media.The FTC sent letters to companies and celebrities reminding them of their obligation to disclose the business relationships behind product promotions on social media. (Source: Federal Trade Commission)

In a March 20 letter, the Federal Trade Commission put on notice the manufacturer of the popular Muscle Milk line of protein shakes: If a celebrity gets paid for a promotional post on Instagram, that business relationship would need to be disclosed.

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