"In the future, everybody will be world-famous for 15 minutes," Andy Warhol said. Let’s say your time has arrived: Your social media messaging has caught the attention of an old-media platform, and you have the chance to be interviewed on national TV. Will you be ready? How should you prepare to make a great first impression? How will you make the most of your 15 minutes of fame?
I asked this question of Joel Staley, who has worked with celebrities, senior executives and brand representatives for Fortune 500 companies.
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