When lawyers in the Lone Star State open the Texas Bar Journal this month, they’ll see an advertisement warning them it’s now “more dicey to chase ambulances.”

The Bar Journal ad by The Edwards Law Firm in Corpus Christi may be the first, but definitely not the last, advertisement informing lawyers and the public of a new barratry law, which creates a cause of action for people to sue lawyers who violate existing barratry laws and rules.