Dallas lawyer Brian Loncar, well known in Texas for his "Strong Arm" television commercials, and Colorado firm Franklin D. Azar & Associates have settled litigation they filed on June 7 against a Texas video producer responsible for crafting the plaintiffs' memorable television commercials. While the parties say they have come to an agreement, the allegations in Brian Loncar, et al. v. IMGRP Productions Inc., et al. tell an interesting story about how lawyers market themselves on television.
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