For the past three years, I have been teaching lawyers at large law firms three basic principles. First, take the time to complete strategic online profiles. Second, spend time each week engaging with your contacts through LinkedIn, Twitter or blogs. Third, and most important, set up appointments — move your online conversations offline so that casual connections can turn into business relationships.
Lawyers have tended to nod their heads but balk at actually changing their behavior. So a few months ago, I tried something different. I challenged a group of lawyers to a contest. The first-place prize was an iPad 2.
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