“Shortly after beginning communicating our information through these tools, it naturally made sense to use our Web site as a way to tell our visitors how to find us,” Green said. “We added call-out buttons on our news pages, telling visitors to follow us on Twitter, and then added links to professionals’ bios who were becoming active in the space. All of these steps were part of an integrated plan to utilize and leverage social media tools and have continued to develop over the past several years.”
At that time, this was completely unheard of among large law firms. Since then, this use of social media by firms has become far more commonplace. The logic is simple: Law firms want to make it as easy as possible for visitors to their sites to share their articles, blog posts or white papers with their own networks. The icons allow that information to be dispersed with the click of a button. It is an inexpensive and effective tool.
