More than three dozen technology and consumer products companies and trade groups have piled on as amici to a trademark fight between Rosetta Stone Ltd. and Google Inc. in a case that observers hope will settle some thorny questions about Web searches.
In Rosetta Stone Ltd. v. Google Inc., the language software company is asking the U.S. Court of Appeals for the 4th Circuit to overturn an Eastern District of Virginia ruling in favor of search-engine giant Google. Rosetta Stone wants the court to rule that Google’s keyword advertising practices — which allow advertisers to use other companies’ trademarks to trigger advertisements in Web searches — violate trademark law in several ways.
