The Supreme Court hereby announces the adoption of the following amendments and an Official Comment to RPC 7.1, effective immediately. In deciding to take this action, the Court considered the reports of the Professional Responsibility Rules Committee, the Committee on Attorney Advertising, and Advisory Committee on Professional Ethics submitted in April 2009, on referral from the decision of the Court in In re Opinion 39 of the Committee on Attorney Advertising, 197 N.J. 66 (2008) (requesting recommendations for amendments to Rules of Professional Conduct regarding comparative communications). The Court also considered written comments submitted pursuant to the Notice dated May 1, 2009, as well as testimony provided at a public hearing held in Trenton on September 30, 2009, which was announced by Notice dated July 1, 2009.

Mark Neary, Esq.
Clerk of the Supreme Court

Dated: November 2, 2009

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