In January, the Legal Marketing Association and Schmidt Marketing surveyed the compensation rates of 864 marketing professionals who work for law firms in the U.S. and Canada. Not everyone gets the top rate, but legal marketing “chiefs” and “directors” do clean up.
| Region | Top total compensation earned by highest-ranked legal marketers in region | Average total compensation earned by legal marketers in region |
|---|---|---|
| Northeast | $400,000 | $131,930 |
| West | 400,000 | 113,682 |
| Midwest | 395,000 | 98,056 |
| South | 265,000 | 96,240 |
| Canada | 175,000 | 86,013 |
| Title | Top salary | Top bonus | Average salary | Average bonus |
|---|---|---|---|---|
| Marketing “Chief” | $390,000 | $100,000 | $200,454 | $29,824 |
| Marketing “Director” | $300,000 | $170,000 | $100,923 | $9,223 |
