Joining a number of other law firms that have shortened their names in recent years, Sutherland Asbill & Brennan is now going by the one-word name Sutherland for everyday usage, as part of a rebranding project that also includes a new logo and updated Web site. One change that didn't make the grade: a large capital "S" as an icon to anchor the firm's new logo. The firm's marketing director says committee members decided it was "too close to Superman."
Another Old-Line Firm Joins One-Name Bandwagon
May 16, 2008