PASSION HAS RED LIPS, an Aussie bottling with a trailer-babe image, is just one example of the new wave of provocatively named wines that are adding some juice to the staid art of the wine label.

Lately, I’ve encountered dozens of wines with startling labels of all shapes and sizes that sport bright colors, quirky lettering and nostalgic, funky, irreverent or even outrageous images that bear no relation whatsoever to grapes, vineyards or somebody’s estate. Several have names as weird as rock bands.

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