Energy drinks by Florida company Vital Pharmaceuticals Inc. called “Bang,” above, and energy drinks by Monster Energy Co. called “Reign Total Body Fuel,”” below. Photo: from court documents in the Southern District of Florida.
A messy trademark fight between energy drinks giant Monster Energy Co. and its Florida-based rival Vital Pharmaceuticals Inc. came to a head Monday, when U.S. District Judge Roy Altman in the Southern District of Florida canceled a disputed trademark and sent the parties to trial with a little less to argue about.
It’s a lawsuit fraught with contention and counterclaims. It also features reams of attorneys from Florida, California, New York, Connecticut, Philadelphia and Washington State.
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