As much as 75 percent of a company’s value may rest on intangible assets and company executives have said brand reputation outranks financial performance when it comes to measuring success. It makes sense, then, that a lot of time and money are typically spent on company branding.
In-house counsel should play an important role in the process, according to current and former in-house attorneys, who said legal departments can help companies avoid a situation where resources are poured into a particular concept only to find out too late that there are legal issues.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
