Tracking television legal ads that solicit plaintiffs for mass torts can give general counsel early warning of new trends and gauge the plaintiffs' bar's appetite in product litigation categories.
March 26, 2024 at 11:57 AM
5 minute read
Corporate legal departments scanning the horizon for the next threat from plaintiffs’ lawyers need look no further than television commercials.
Tracking television legal ads that solicit plaintiffs for mass torts can give general counsel in at-risk industries months of early warning of new trends and gauge the current appetite of the plaintiffs’ bar in ongoing product litigation categories.
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Ward Black Law advertisement for Camp Lejeune water contamination claims. Image via YouTube
