Sadly for fans of consumer litigation, the great diet-plan advertising war has ended almost as quickly as it started. On Friday, Weight Watchers and Jenny Craig announced a settlement to a false advertising action that Weight Watchers had filed against Jenny Craig in late January. At issue: a Jenny Craig ad in which the company claimed that clinical trials showed Jenny Craig users lost twice as much weight as customers using "the largest weight-loss program."
Settlement Reached Over Diet-Plan Claims
The American Lawyer
February 9, 2010