Just recently, the issue about shorter law firm names came up in a listserv discussion hosted by the Legal Marketing Association. The interesting thing is that this issue has been coming up for years, notes consultant Gina F. Rubel. She says that most legal marketing experts believe firms should shorten their names -- as long as they do it strategically. She discusses some of the reasons why shortening a law firm name can be a good marketing move.
Shorter Law Firm Names -- the Debate Continues
The Legal Intelligencer
August 5, 2009