David E. Danovitch of Gersten Savage says he and other small firm attorneys who seem to be sailing through the worst economic crisis in decades would be "foolish not to ask" the question: "Why is my practice growing while everything around me implodes?" One reason is that they can offer more bang for a client's buck. Havona Madama says her three-lawyer boutique intends to "basically go out and poach the smaller clients from the bigger firms and remind them that they can save a lot of money."
Some Small Firms Find Smooth Sailing Through Turbulent Times
New York Law Journal
January 20, 2009