A Utah law that sets up a trademark registry aimed at restricting rival advertisers on the Internet likely won't be enforced, lawmakers said after meeting with high-tech executives Wednesday. Representatives from companies including Google, eBay and Microsoft registered their complaints about the law, which would allow any company to create an "electronic" trademark and stop rivals from using those marks to make their advertisements appear on keyword-triggered search engines and advertising.
High-Tech Execs Meet With Lawmakers Over Web Search Keyword Law
The Associated Press
April 27, 2007