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IP's Brave New World

IP Law & Business

February 1, 2007

Over 2.5 million people have visited the online virtual world, Second Life. Instead of showy graphics and rapid-fire gameplay, Second Life offers its players something unique: intellectual property rights over their own creations within the world. But how are IP rights enforced in a virtual world? Real-life (and virtual) attorney Philip Cooper and others are now working to formalize online arbitration as a required first step in Second Life disputes, without resorting to real courts and their costs.

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