What image is your law firm trying to convey? An authoritative quality, perhaps? Or how about a serious demeanor? Whatever your goal, there's a hue for you, according to a marketing communications firm that recently studied color and perception as they relate to law firms and their clients. But if you're trying to stand out, there's one color you might want to avoid, because more than half the Am Law 200 have already snapped it up.
Law Firms Look to Color for Identity
November 22, 2005