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Courting Shell

The American Lawyer

June 24, 2004

When Shell Oil held a beauty contest last year to pick a group of "strategic partners" -- a small nucleus of firms that would handle most of its legal work -- a key factor in the Houston-based company's selections was serious, provable commitment to diversity at all levels of a firm's hierarchy. Shell's move signals a market change: Clients are pushing for diversity, and the business case for it is becoming clearer.

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