As we address the topics of digital engagement products (DEPs), predictive data analytics (PDAs), and fiduciary duties, we must recognize that one of the major considerations for this topic must include the greatest wealth transfer in the history of the world which is occurring in the next 21 years. Cerulli Associates has defined the wealth transfer value as $84 trillion. All fiduciaries will be involved to lead and support this historic multigenerational transfer. It is the duty of legal, tax, and financial planning professionals to provide guidance for all the decisions that are required. DEPs will be installed as part of the process.

We begin our discussion with two considerations. The first requires the answer to the following: