As we begin to celebrate Women’s History Month, the opportunity for women to tell their unique stories and shape a brighter future is on the horizon. This month allows firms to celebrate women’s social, economic, political and cultural achievements and support the accomplishments and advancements of women and girls.

March is an opportunity for firms to promote a cross-functional executive discussion about being a woman leader, but all these efforts should not begin and end only in March. Storytelling throughout the year helps companies be authentic and stand out, especially when focusing on achievements and actionable items. It allows customers to get to know you and want to do business with you. Thoughtfully providing key facts and ideas can result in successful programming, yet careful consideration must be made when running campaigns about women’s efforts.