The Federal Trade Commission says American rapper Cardi B was among the social media influencers who made unfounded health claims for the detox tea brand Teami. Teami agreed to pay $1 million to settle the allegations. Courtesy photo
The Federal Trade Commission recently issued new regulatory-compliance guidelines for the social media influencer market, a step it typically takes to put an industry on notice before it substantially ramps up enforcement actions.
The FTC’s increased attention to the sector comes as it grows explosively. A report this year from Data Bridge Market Research projects the market will grow from $7.4 billion in 2021 to $70.0 billion by 2029.
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