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Law.com

Putting a Face (and a Voice) to Your Brand

Tips for Preparing a Spokesperson An organization's brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management.
4 minute read

Daily Business Review

Olympic Gold Medalist Caeleb Dressel Calls This Miami Lawyer 'Big Dog'

Weiss Serota partner Alan Fertel is in Paris supporting two of his Olympic swimming clients, who came to him after an extensive career in sports law.
5 minute read

Daily Business Review

When the Fairway Turns Into the Rough: Crisis Management Lessons From the World of Golf

Moving forward through crisis situations can be difficult but a recent incident involving PGA Tour professional Scottie Scheffler offers a master class in crisis management for organizations facing unexpected challenges.
4 minute read

International Edition

Mishcon Reports 17% Revenue Rise as Profits Dip Post-Merger

Earlier this year, Mishcon bought a majority stake in the Brazilian group actions business Somos—which manages group action claims, and has offices in São Paulo and Belo Horizonte.
2 minute read

New York Law Journal

Expanding Law Firm PR Programs Crucial to Empowering Diverse Voices

"Law firms should develop a spokesperson program that encourages organic involvement and reiterates the firm's goal of exemplifying unique attorney perspectives," write Catherine Oswalt and Melissa Anderson of Infinite Global.
8 minute read

The American Lawyer

Where (and Why) Law Firm Lateral Partner Activity Is Surging

"There is a boom coming. We just don't know when," one recruiter said this week. "But it's absolutely coming, and it's going to be synonymous with the interest rate drops."
4 minute read

Daily Business Review

Transforming a Public Relations Crisis Into an Opportunity to Build Brand Legacy

Having a crisis communications and mitigation strategy in place is essential for law firms and businesses of all sizes to be prepared for unexpected situations that could jeopardize their reputation.
5 minute read

Daily Report Online

Morris Manning & Martin's First Chief Strategy Officer Eyes Marketing, Laterals for Growth

Longtime marketing manager Kate Pearch will work with the managing partner on strategic planning, while still overseeing the firm's marketing and business development team.
3 minute read

The Legal Intelligencer

Summer Vacation Questions Regarding Your Marketing Priorities

I have been asked some interesting questions from lawyers I thought I would share—in case you have them as well. They point out needed "actions steps" in areas like business development, client service and more—of which every lawyer wanting to grow their business should be acutely aware.
6 minute read

Law.com

CLE Shouldn't Be the Only Mandatory Training for Attorneys

Attorney development is a pivotal aspect of a law firm's success, necessitating a strategic approach to training and development at every career stage. By investing in comprehensive development programs, law firms not only enhance their attorneys' skills and engagement but also secure their long-term success and stability.
7 minute read

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