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Daily Report Online

For New DLA Piper Atlanta Leader, Competitiveness Takes More Than Head Count Growth

"We're not looking to add lawyers just to be a certain size or have some minimum headcount," said new Atlanta managing partner Jamie Konn.
5 minute read

Law.com

Turning Business Development Plans Into Reality

This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.
7 minute read

Daily Report Online

King & Spalding Adds M&A Pro From Kirkland & Ellis in Atlanta

John Kleinjan trades remote work for the highest-grossing firm in the world for working out of the office for Atlanta's highest-grossing firm.
4 minute read

Law.com

Tips for Complying with ABA and State Rules On Attorney Advertising

If legal marketing professionals are looking for the absolutely clear and consistent rules about attorney advertising that every firm can or should follow, know that the search is futile because the states not only modified the rules but called them by other names including codes, guidelines, standards, oaths, principles, pillars or tenets.
6 minute read

New York Law Journal

The Golden Rule Revisited: Treating Clients How They Want To Be Treated

"Instead of projecting your preferences onto your clients, the key to successful marketing, especially when it comes to thought leadership and PR, lies in understanding and catering to their specific needs and desires."
4 minute read

New Jersey Law Journal

'Plant Your Flag': Pennsylvania-Based Pietragallo Expands Across the River to the Garden State

"If you are not in New Jersey, you are not in New Jersey, even if you are right across the bridge and able to come over," Scott A. Coffina, a Pietragallo Gordon Alfano Bosick & Raspanti partner, said. "We thought having the presence will put us top of mind for potential clients and really make them think that we are in New Jersey as opposed to just capable of working in New Jersey, like other jurisdictions."
3 minute read

International Edition

Greenberg Traurig Launches São Paulo Office to Boost Expansion in Latin America

Two Miami-based partners are approved by the Brazilian bar to provide U.S. legal advice in Brazil.
4 minute read

Law.com

Identifying and Articulating Your Differentiator

How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions While humility is incredibly important in business and law, it is equally important to identify and articulate what you do well — really well — in your practice. Those who can ascertain, embrace and communicate their differentiator(s) will be well-positioned for steady practice and client growth.
7 minute read

Daily Report Online

Law Firm Leaders See Rapid Movement by Laterals as Red Flag

"I think the businesses have to pay attention and hire people that they think are going to be a good, long-term investment and pass on those who seem to be moving further on self- and short-term gain," said John Hall of Hall Booth Smith.
7 minute read

Law.com

Risks and Ad Fraud Protection In Digital Advertising

The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
8 minute read

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