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By Maria Dinzeo | March 23, 2023
"Data is not oil. It's water that will be shared by everyone. Every company is trying to figure out how to build a relationship with the customer and provide something of value to them," said Vijay Viswanathan, a marketing professor at Northwestern University.
4 minute read
By Erin Harrison, NexttTech Communications | March 16, 2023
To make the most of sessions, media briefings, networking events and parties—from marketers to media—we asked the experts for their hottest tips to make your Legalweek a success.
8 minute read
Delaware Business Court Insider
By Ellen Bardash | March 9, 2023
In a complaint, buyers said they were duped in a "bait and switch," with Dodge advertising that a special edition would only be manufactured for 2021, but then reversed field and said it planned to produce more.
3 minute read
By Chris O'Malley | February 28, 2023
Review hijacking occurs when a marketer makes reviews for a highly rated product appear to apply to another. An FTC official said the tactic is "plain old false advertising."
3 minute read
By Alex Anteau | February 28, 2023
Under the measure, lawyers could be punished for failing to accurately disclose their legal services, abilities, practice areas, scope of work, success rate, claims, case management and oversight or fees.
3 minute read
By Melissa "Rogo" Rogozinski, RPC Strategies LLC | February 23, 2023
Pro-tips from legal marketing and sales executives for pre- and post-event marketing and sales strategies to help you get the most out of industry events you're attending this conference season.
6 minute read
By Valerie Chan, Plat4orm | February 10, 2023
Before you ditch the outside vendor or let employees go, honestly assess what programs are working, change or eliminate the ones that aren't, invest in areas that show potential for truly impactful growth, and focus on a strategic and creative marketing approach.
7 minute read
By Alex Anteau | February 6, 2023
Driving from Atlanta to Athens, Georgia, the smiling faces and bold fonts of Alexander Shunnarah, Morgan & Morgan, Montlick & Associates and…
6 minute read
By Brian Lee | January 25, 2023
Madison Square Garden Entertainment Corp. uses facial recognition to identify the targeted attorneys, and preventing their access to the venues could be a violation of local, state, and federal human rights laws, including laws that prohibit retaliation, James' office said.
4 minute read
By Maria Dinzeo | January 23, 2023
The agency is stepping up investigations into online marketing tactics that might mislead consumers into making purchases or might make it hard for them to cancel subscriptions they no longer want.
3 minute read
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