Three lawyers from Latham & Watkins have grabbed lead roles in assisting Spotify Technology SA as the music streaming giant seeks to go public on the New York Stock Exchange, according to a registration statement filed Wednesday with the U.S. Securities and Exchange Commission.

Privately-owned Spotify, a startup founded a decade ago in Stockholm and now based in Luxembourg, is pursuing an unconventional direct listing that will make it the first major company to issues stock without hiring investment banks to serve as underwriters. The unique IPO will see Spotify not issue or sell new shares but allow current shares to be sold by stakeholders directly on the NYSE, which will use the ticker symbol SPOT for the company.