An Oakland-based attorney launches an online social networking site just for lawyers, but it's competing with the likes of LinkedIn.com. ... Modernization efforts by Queen's Bench, a women's bar association that dates back to 1921, seem to be working � membership is up.
|September 17, 2007 at 12:00 AM
Thank you for sharing!
Your article was successfully shared with the contacts you provided.
LAWYER TRYING TO STAND OUT FROM WEB NETWORKING MASSES Oakland-based personal injury attorney Steven Choi knows there are already scads of online social networking sites, and that lawyers are using them. But he also knows lawyers will rarely turn down yet another opportunity to market themselves. That’s why he started LawLink.com, a professional social networking site just for lawyers, last month. “Attorneys network with each other more than any other professional group, I believe,” Choi said. “It’s particularly important because the legal field is so specialized.” Choi says his site, which is free and only permits lawyers to register, can serve attorneys better than others � such as MySpace, LinkedIn and Facebook � because it’s tailored to attorneys’ needs. “It’s all designed for lawyers,” he said. For instance, Choi and his small LawLink team are working on a feature to allow groups of attorneys working on multiparty litigation to share information through the site. “Whereas on LinkedIn, I don’t think that’s something they’re targeting specifically,” he said. “I believe that social networking sites are going to be going into niches.” There are 90,000 attorneys with LinkedIn profiles, and 212,000 people registered there as being in the “law practice industry,” according to a LinkedIn spokeswoman. “Yes, there’s a lot of attorneys on LinkedIn,” Choi said. “I’m a member of LinkedIn. But I think attorneys are going to want their own site specifically for them, because everything is targeted toward the practice of law.” Choi also knows there are already other social networking sites for attorneys, such as Lawbby.com. But Lawbby appears to be more about social interaction, and LawLink is foremost about giving and getting legal business, he said. The LawLink setup is a lot like LinkedIn’s, where users can invite people to be in their network, and can contact people in their friends’ networks. These networks give users a sense that contacts are pre-screened, in a way, by their friends, Choi said. In addition to serving as a place where attorneys can post information about themselves, the LawLink site has forums and classified ads where attorneys can post legal questions and get referrals for different kinds of legal work. LawLink is being funded by angel investors right now, and Choi eventually plans to make money by selling ads on the site. But first he’s focused on getting more people to sign up, he said. The site launched Aug. 24, and there are already more than 1,000 profiles, he said. Choi’s team has already had to delete more than a dozen fake profiles because whoever created them couldn’t verify that they were indeed attorneys, he said. LawLink verifies every profile by checking State Bar databases or by contacting the person to get some other kind of proof that they’re a lawyer, Choi said. Choi is no stranger to online ventures that serve the legal profession. During the late 1990s, he was among the creators of a site called Powerclient.com, which allowed clients to submit descriptions of the work they needed. Law firms could bid to win that work. “That crashed and burned,” Choi says, unapologetically. “What I tell everybody is, it was the right idea at the wrong time.” There were five other sites doing the same thing, he said, and most failed. But Choi is optimistic about his new project. “Online networking is probably about 1,000 times more powerful than offline networking,” he said. “An attorney recently said to me, ‘I don’t want to have lunch with 10 attorneys, I just want to get work.’ There’s a reason why these social networking sites [such as MySpace] are so gigantic. It makes interacting with your peers so easy.”
� Jessie Seyfer
This content has been archived. It is available exclusively through our partner LexisNexis®.
To view this content, please continue to Lexis Advance®.
LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® customers will be able to access and use ALM's content by subscribing to the LexisNexis® services via Lexis Advance®. This includes content from the National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM's other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.
ALM's content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.
With this subscription you will receive unlimited access to high quality, online, on-demand premium content from well-respected faculty in the legal industry. This is perfect for attorneys licensed in multiple jurisdictions or for attorneys that have fulfilled their CLE requirement but need to access resourceful information for their practice areas.
Our Team Account subscription service are for legal teams of four or more attorneys. Each attorney is granted unlimited access to high quality, on-demand premium content from well-respected faculty in the legal industry along with administrative access to easily manage CLE for the entire team.
Gain access to some of the most knowledgeable and experienced attorneys with our 2 bundle options! Our Compliance bundles are curated by CLE Counselors and include current legal topics and challenges within the industry. Our second option allows you to build your bundle and strategically select the content that pertains to your needs. Both option are priced the same.
Dynamically explore and compare data on law firms, companies, individual lawyers, and industry trends.
Exclusive Depth and Reach.
Legal Compass includes access to our exclusive industry reports, combining the unmatched expertise of our analyst team with ALM’s deep bench of proprietary information to provide insights that can’t be found anywhere else.
Big Pictures and Fine Details
Legal Compass delivers you the full scope of information, from the rankings of the Am Law 200 and NLJ 500 to intricate details and comparisons of firms’ financials, staffing, clients, news and events.
As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters.
Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss.
Tailored just for you. In your inbox. Every day.