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Reggie Davis, Docusign general counselReggie Davis, Docusign general counsel (Jason Doiy / Jason Doiy)

Reggie Davis, general counsel for DocuSign Inc., helped the company secure a hefty Series F financing that nearly doubled its valuation to $3 billion and paved the way for global expansion. The company initially secured $233 million with investment leads Brookside Capital and Bain Capital Ventures and later, additional investors Dell, Intel Corp. Deutsche Telekom and several individual investors would push the financing above $300 million. Davis, a veteran from Yahoo Inc. and Zynga Inc., acknowledges that a Series F can be easy. But Davis said the company had matured and changed enough to warrant changes to the old terms and conditions.

What infrastructure did you need in place to make this deal happen? We had a data room that people could access and that we were tracking. We had great support from Cooley. They’ve got a senior associate named Carlton Fleming. Carlton is just a superstar for us—works really hard, does a great job. We’ve got two partners, Eric Jensen and David Peinsipp who do a lot of the work for us. Both of those guys are super strong. They worked with me at Zynga before I came over, and they took us public at Zynga, and I got very comfortable working with those guys. The combination of Carlton and [associate general counsel] Yanira [Wong] and support from Cooley really was key for us.

You’re one of the few general counsel who has highlighted an associate by name. Do you have that relationship with other outside counsel? Yeah. I used to manage litigation at Yahoo, and that was probably the pinnacle for me, in terms of working with outside counsel, because anywhere you could open up a laptop, you could potentially get sued. I ended up having to meet a lot of counsel, and often times when I was doing diligence on counsel, I would say, “You know, I don’t want to just meet the two partners who are going to be very effective at telling me how good their firm is and they’ll probably have pretty impressive records. Help me meet some of your associates, too.” I always wanted to meet the associates, and I’ve always been very comfortable at picking up the phone and calling an associate.

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