After a long gestation, the European Union trademark package will enter into force on March 23, 2016. It’s intended to streamline the trademark application process, and it will be the largest reform to EU trademark law in 20 years. Here’s a summary of the major revisions you should be aware of if you’re dealing with any trademark issues in Europe.

Renaming and Terminology

Some key terminology is changing to comply with international naming convention. The Community Trademark will become the European Trademark. The Office for Harmonization in the Internal Market will now be the European Union Intellectual Property Office.

Revision of the fee structure

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