Video streaming service Hulu LLC has had a tough time shaking a privacy suit that invokes a 1980s law aimed more at rental storefronts like Blockbuster than the current generation of entertainment technology.

This week, lawyers at Covington & Burling and O’Melveny & Myers will attempt to strike a final blow to the 2011 case. The question they’re asking a judge to decide touches on issues like browser cookies, data-acquisitive social-networking websites and other elements of the online world not yet imagined when the Video Privacy Protection Act was passed in 1988.