SAN FRANCISCO — Covington & Burling is bringing aboard digital media and communications partner Robyn Polashuk, the firm confirmed Thursday.

Polashuk, whose first day is Friday, is joining from Greenberg Traurig’s Los Angeles office. Though she will be based in Covington’s Redwood Shores shop, she said she will be spending the majority of her time in Southern California to keep in touch with her industry’s clients.

Polashuk spent nine years at Greenberg Traurig representing major cable and television networks in licensing and distribution deals. She has extended experience in advising companies on digital rights management issues for the distribution of television and film programming.

Polashuk said she is excited to join the media team at Covington, with its experience in broadcast issues, sports entertainment, tech transactions and Federal Communications Commission regulation.

“I’ll make a nice fit into the overall Covington network and help fill out the media and communications practice in a way that offers more breadth and depth of service to our clients,” Polashuk said. She said she expects to work closely with Washington, D,C.-based partners Douglas Gibson, Peter Zern and Mace Rosenstein. She is the only partner in Redwood Shores within the communications and media practice group, according to the Covington & Burling website.

Washington, D.C.-based partner and communications and media practice co-chair Yaron Dori said Polashuk’s addition can add to the firm’s work representing the broadcast industry in disputes with cable platforms.

“Robyn brings to us relationships with the cable programmers, the channels, as opposed to the broadcast networks we already advise,” Dori said. “Her practice is perfectly complementary to ours and expands our footprint.”

He said Polashuk’s experience in digital media also bolsters the firm’s practice group, since he expects many more broadband industry disputes between platforms and programmers.

In the past, Polashuk has represented Univision Communications Inc., Fox Cable Networks Inc. and The Walt Disney Co., where she served as senior counsel from 2001 to 2006. She was in-house at Lifetime Entertainment Services LLC before she joined Greenberg Traurig.

Lippman Jungers LLC legal recruiters Sabina Lippman and Kamari Alexander represented Polashuk in the move.

Last week, Covington & Burling lost San Francisco-based special counsel Todd Hamblet to ride-sharing service Uber Technologies Inc. Hamblet took the in-house role as senior corporate counsel.

Contact the reporter at druiz@alm.com.