It is no secret how much work is involved in succeeding in the legal profession. Making partner takes years and years and once you have made it … well, some say the process is like a pie-eating contest where the prize is more pie.

It might come as a surprise to some that an increasing number of attorneys — both partners and associates — are taking time out of their already busy days to engage in PR and marketing activities to build their media resumes. Whether the end goal is to advance your career within your existing firm, transition to a new one, or become more well-known in your field of expertise, attorneys are, more than ever, buying into PR and marketing to set themselves apart from the pack and build their own individual brands.

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