What Happens When You Go Viral? How a Law Firm Associate Manages Her Social Media Success

"I was already at my first firm when I started gaining a following, as opposed to just getting some followers or having something go viral," said Reb Masel, an associate at a mid-size law firm and viral TikTok content creator. "As an associate seeing that happen, where is it in our legal handbook that says, 'When you go viral this is probably the point where you need to call a meeting.'"

December 08, 2023 at 10:01 AM

5 minute read

Legal Practice Management

Colleen Murphy

A handful of law firm associates have found the kind of success some people only dream of on their social media platforms. But when that kind of viral success arrives, it is not entirely clear what should happen next.