A merger of virtual worlds, the Metaverse, has entered the lives of legal PR and marketing professionals. Like the evolution of the internet and mobile technologies, savvy marketers will educate themselves and adapt to new virtual worlds of opportunity. Like the internet, industry insiders know the Metaverse will become a necessity for all brands. Search the word “Metaverse” on LinkedIn, and you will find thousands of people using Chief Metaverse Officer and other metaverse titles in their profile title or experience.

Wikipedia defines the Metaverse as “a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality and the internet.” While this might seem straight out of science fiction, the Metaverse is a reality today, and understanding how businesses can promote themselves and their products within this virtual world will be key moving forward.