San Francisco trademark lawyers say GM's suit against rival Ford is intriguing. It may all come down to whether "cruise" describes autonomous driving technology, or merely suggests it, says one attorney.
July 26, 2021 at 08:07 PM
4 minute read
Next to her favorite Mexican restaurant in San Francisco, IP lawyer Holly Pranger has for years noticed a mysterious garage.
“The garage door lifted, a guard would tell me to move along when I tried to gawk inside, and an autonomous car would come in or out, with the door quickly closing,” she said.
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Cruise car. Photo from court documents
