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(L to R) Jenner & Block's Kate T. Spelman, Vivian L. Bickford and Effiong K. Dampha (Photo: Courtesy Photo) (L to R) Jenner & Block’s Kate T. Spelman, Vivian L. Bickford and Effiong K. Dampha. (Courtesy photo)

The California Consumer Privacy Act (CCPA) took effect Jan. 1. As has been well documented, the statute provides consumers with certain rights regarding their personal information, including the right to know whether businesses are collecting such information and how it is being used, the right to request deletion of such information, and the right to opt out of the sale of such information to third parties.

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