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Joe Marchelewsk, president of AIJ Communications (Photo: Courtesy Photo) Joe Marchelewsk, president of AIJ Communications. (Courtesy photo)

The State Bar of California currently has no rules limiting the use of an attorney’s name when it comes to pay-per-click (PPC) advertising with Google. A PPC campaign allows a law firm to bid on a specific phrase, so that when someone types in “car accident lawyer” or “Los Angeles real estate attorney” the firm’s ad appears at the top of the Search Engine Results Page (SERP).

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