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Frank N. Darras, founding partner of DarrasLaw. Frank N. Darras, founding partner of DarrasLaw.

The pressure ratcheted up on the NCAA Board of Governors recently when Colorado Gov. Jared Polis signed a bill into law giving college athletes rights to profit off of their names, images, and likenesses starting in 2023. It is the third name-image-likeness (NIL) law passed by a state legislature, joining California, which passed a law that takes effect in 2023 and Florida where a proposed law to take effect in 2021 awaits the governor’s signature. According to Sports Illustrated, 20 plus other state legislatures have taken up similar laws for consideration.

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