As companies are still preparing for what enforcement under the California Consumer Privacy Act could look like, in-house counsel should begin paying attention to the ballot initiative for the California Privacy Rights Act of 2020.

Following the passage of the CCPA last year, Alastair Mactaggart, a San Francisco real estate developer who founded Californians for Consumer Privacy, put forth the CPRA, also widely referred to as CCPA 2.0, to be put on the ballot in the November 2020 general election. The law expands on the CCPA and gives consumers rights over the use and sale of their data similar to the European Union’s General Data Protection Regulation.