The survey, Global CR RepTrak, calls itself the largest annual study of its kind and is based on more than 230,000 ratings by individuals in 15 countries. It was conducted by the Reputation Institute, a Cambridge, Massachusetts, consultant that works with companies on enhancing their brand image.
October 12, 2018 at 04:54 PM
1 minute read
senior reporter
The original version of this story was published on Corporate Counsel
Google Inc. had the best reputation for overall corporate responsibility, according to a recent global survey. It was followed by the Walt Disney Co. and then the toymaker LEGO Group.
The survey, Global CR RepTrak, calls itself the largest annual study of its kind and is based on more than 230,000 ratings by individuals in 15 countries. It was conducted by the Reputation Institute, a Cambridge, Massachusetts, consultant that works with companies on enhancing their brand image.
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