Whether you run a small solo practice or are a partner at an elite global law firm, this fact remains the same: competition for clients is fierce. Modest growth and rapidly expanding competition is driving many firms in search of methods to stand apart. Yet this quest for a “differentiating factor” may not be the only answer to generating new leads and increased revenues. Sometimes the simplest answers to the most difficult challenges originate from the very core of your firm’s business processes.

The most impactful business operations strategy you should place under review is your firm’s client intake process. If your intake process is not instantaneously responsive to prospective client inquiries, lacks a disciplined commitment to following up with leads, or is short on recording information that can nurture a positive client relationship, you have a problem that can result in wasted time, costly mistakes, and lost business.

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